Mercado Libre shuts down Mercado Coin, ending its loyalty-driven crypto experiment
E-commerce giant Mercado Libre (MELI) is pulling the plug on its homegrown cryptocurrency, Mercado Coin, nearly four years after introducing it to boost customer engagement across its platform. The e-commerce giant announced the decision through a notification and email from Mercado Pago, its digital wallet, which will handle the phase-out. Starting April 17, users won’t…